Director, Yield Management

Responsibilities

• Lead the creation and continuous refinement of yield management frameworks and predictive models to optimize advertising inventory utilization and long-term revenue performance.
• Define, monitor, and report on core yield KPIs, including ad capacity, fill rate, ad load, served impressions, revenue, and CPM performance across major placements such as Home Timeline, Profiles, Search, and Replies.
• Analyze and map advertising inventory supply against audience and user dimensions, including age, gender, geography, operating system, and other relevant segments, to identify optimization opportunities.
• Optimize inventory allocation across direct sales, self-serve, DSPs, and advertising products to balance supply, control pricing dynamics, and maximize advertiser campaign outcomes.
• Partner with Ads Engineering to design and implement scalable processes for real-time inventory optimization, including ad load management and CPM floor strategies.
• Collaborate on sales strategy development by providing data-driven insights on inventory health, pricing guidance, and revenue growth opportunities.

Basic Qualifications

• 15+ years of progressive experience in yield management, revenue optimization, advertising operations, or monetization strategy, preferably in large-scale social media, digital advertising, or programmatic platforms.
• Proven track record of building and scaling yield frameworks that have driven significant revenue impact.
• Strong analytical and quantitative skills with deep experience in inventory forecasting, pricing strategies, and KPI optimization.
• Excellent cross-functional collaboration skills, particularly with engineering, sales, and product teams.

Preferred Skills and Experience

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities with tight deadlines.
• Collaborative mindset with a proactive approach to problem-solving and cross-functional partnership.

Compensation and Benefits

• Base salary: $228,000–$342,000 USD.
• Equity and comprehensive medical, vision, and dental coverage.
• 401(k) retirement plan.
• Short- and long-term disability insurance.
• Life insurance, discounts, and other perks.