Director, Field Marketing
Leads Navan’s EMEA field marketing strategy, team, and regional demand-generation programs to create pipeline, accelerate deals, and support growth. The role requires a bachelor’s degree, 9+ years of relevant experience, and strong campaign, analytics, leadership, and cross-functional collaboration skills.
About the job
Responsibilities
- Own the regional field marketing strategy for EMEA, driving pipeline generation and acceleration across multiple markets and segments.
- Plan, manage, and execute trade shows, hosted events, virtual activations, and account-based initiatives.
- Build and lead a field marketing team across EMEA, developing operational standards, playbooks, and scalable frameworks.
- Collaborate with Sales, Customer Success, RevOps, and Partner teams to align marketing initiatives with regional revenue priorities and pipeline goals.
- Localize global marketing strategies for regional markets, buyer personas, languages, and cultural norms.
- Partner with Global GTM leadership on integrated campaigns, content, messaging, and industry-specific programs.
- Establish and optimize campaign planning, lead flow, conversion tracking, reporting, and ROI measurement processes.
- Use marketing analytics to monitor performance, guide investment decisions, and optimize programs.
- Manage regional budgets, agency and vendor relationships, and production of field assets and campaigns.
- Develop innovative regional tactics, partner marketing, and experiential programming for the EMEA market.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 9+ years of relevant experience in demand generation, field marketing, or event marketing, ideally in B2B SaaS, travel, or technology.
- Proven success designing and executing demand generation campaigns that drive measurable growth and pipeline.
- Strong strategic thinking, project management, communication, and leadership skills.
Nice to Have
- MBA or another advanced degree.
- Experience with B2B SaaS, travel, or technology sectors.
Skills
Demand Generation, Field Marketing, Event Marketing, B2B SaaS, Account-Based Marketing, Campaign Management, Marketing Analytics, Pipeline Generation, Lead Flow, Conversion Tracking, Roi Measurement, Partner Marketing, Project Management, Team Leadership, Budget Management
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