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GitLabGitLab

Senior Product Manager, Growth

Own GitLab’s self-serve product journey from signup through activation and paid conversion. The role requires strong product management, technical and analytical skills, SQL proficiency, and experience running measurable experiments across a growth funnel.

About the job

Responsibilities

  • Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization.
  • Use product usage and event data to identify high-impact growth opportunities and run a continuous test-and-learn cadence across the funnel.
  • Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early.
  • Define success metrics for each initiative and connect roadmap decisions to customer and revenue outcomes.
  • Operate with a small, autonomous team, owning the roadmap and its outcomes.

Requirements

  • Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end.
  • Strong technical understanding of how software is built, packaged, deployed, and operated.
  • Strong analytical skills, SQL proficiency, and a hypothesis-driven approach to product decisions.
  • Well versed in experimentation and A/B testing, with a track record of shipping frequent, measurable product improvements.
  • Comfortable working directly with production usage and event data.
  • Highly independent and pragmatic, with a strong bias for action.
  • Excellent written and spoken English and comfort working asynchronously in a distributed team.

Nice to Have

  • Experience with growth frameworks, including acquisition loops, activation loops, and product-qualified leads (PQLs).
  • Prior experience at a Product-Led Growth company.
  • Experience with GitLab, Git, or Git workflows.
  • Experience building developer tools or DevOps products.
  • Experience engaging with customers in a B2B setting.

Compensation and Benefits

  • Benefits supporting health, finances, and well-being.
  • Flexible paid time off.
  • Team member resource groups.
  • Equity compensation and employee stock purchase plan.
  • Growth and development fund.
  • Parental leave.

Skills

SQL, A/B Testing, Product Analytics, Experimentation, Product-Led Growth, Product Management, Git, DevOps, GitLab, Event Data

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