CMO
Leads marketing to scale AI wearable traffic to 50k daily sessions, sell 100k units in 2025, build 100+ UGC creator army, and manage influencers/content team. Requires 20k+ personal followers, proven scaling to 100M+ views, and product-moving deals.
About the job
Responsibilities
- Drive daily traffic from 5k to 50k sessions by end of Q4 (~6M social media views per day, 180M views per month).
- Achieve 100k necklace units sold in 2025.
- Recruit, onboard, and manage 100+ in-house short-form UGC creators; four fresh clips live every day.
- Recruit, onboard, and manage experienced influencers/ambassadors.
- Manage in-house content team.
- Hire, coach, and keep a lean team of editors, growth PMs, and UGC shooters.
Requirements
- 20K+ personal followers on socials.
- Scaled a company to 100M+ views on at least one channel for a brand.
- Closed creator and brand deals that moved product (not vanity likes). Bonus: Launched something viral in the last 12 months.
Metrics
- Site sessions/day
- Units sold/week
- Cost per purchase
Compensation
- $120-200k cash + 5-20% equity
- Budget to hire and spend
Skills
Social Media Marketing, Ugc Creation, Influencer Marketing, Content Creation, Growth Marketing, Creator Management, Viral Marketing, Performance Marketing
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