Employer Engagement Manager, Tri Share

Responsibilities

• Build and manage an employer pipeline by identifying, prioritizing, and cultivating employers across West Virginia where child care challenges affect hiring, retention, attendance, or productivity.
• Maintain a consistent in-person presence at Rotary Club meetings, chambers of commerce, economic development authority meetings, HR and industry gatherings, and local business events.
• Use discovery conversations to understand employer workforce needs and communicate how Tri-Share can support recruitment, retention, productivity, and working parents.
• Guide business owners, executives, and HR leaders through the Tri-Share model, employer contribution options, State matching structure, and participation requirements.
• Move qualified employers from initial conversation through application, enrollment, and launch in coordination with the Tri-Share operations team.
• Build referral networks with chambers, economic development authorities, trade associations, workforce organizations, business service providers, and trusted local leaders.
• Create disciplined travel, outreach, and follow-up plans; maintain accurate CRM records for activity, pipeline, relationships, and enrollment progress.
• Tailor presentations and employer ROI conversations using program data, workforce trends, and local success stories.
• Represent employer feedback internally, sharing market insights, objections, partnership opportunities, and employer needs with program, marketing, and leadership teams.

Requirements

• At least 4 years of success in employer engagement, B2B sales, partnerships, economic development, workforce development, benefits consulting, or a similarly consultative external-facing role.
• Strong appreciation for West Virginia’s local, relationship-based business culture; established statewide or regional networks are strongly preferred.
• Exceptional in-person communication skills with owners, executives, HR leaders, community partners, and civic leaders.
• Demonstrated consultative sales ability, including uncovering business problems, making a clear value case, managing multi-touch decision processes, and asking for commitment.
• Ability to operate independently in a high-travel field role while managing a pipeline, documenting activity, meeting goals, and coordinating with remote teammates.
• Ability and willingness to travel frequently throughout West Virginia, including occasional early-morning, evening, or community-event commitments.
• Valid driver’s license and reliable transportation.
• Belief that affordable, reliable child care is a workforce and economic-development issue.

Nice-to-Haves

• Active relationships with West Virginia employers, chambers, economic development authorities, Rotary Clubs, trade associations, workforce organizations, or industry groups.
• Experience with employee benefits, public-private partnerships, child care, workforce initiatives, or social-impact programs.
• Ability to use basic ROI, retention, absenteeism, or workforce data to support employer decision-making.

Compensation and Benefits

• No compensation or benefits information was provided.