Enterprise 3P Field Events Lead

Responsibilities

• Own the third-party field events portfolio, including partner summits, industry events, sponsored conferences, and high-priority external field activations.
• Build annual and quarterly planning processes that align events to Sales priorities, industry strategies, partner goals, account targets, and pipeline needs.
• Define event goals, target audiences, account lists, seller ownership, executive engagement, and post-event follow-through.
• Manage sponsorship strategy, event packages, vendor relationships, agencies, budgets, timelines, staffing models, and on-site execution.
• Build scalable playbooks for different event tiers, from major tentpoles to smaller industry moments.
• Partner with Product Marketing, Content, Comms, Design, and Production to ensure message, experience, demos, sessions, and executive presence are cohesive.
• Partner with Marketing Operations to track event performance, pipeline impact, account engagement, meetings, opportunity progression, and post-event conversion.
• Build and manage the resourcing model needed to execute third-party events consistently and efficiently.

Requirements

• 7+ years of experience in field events, strategic events, event marketing, partner events, enterprise marketing, or adjacent B2B GTM roles.
• Deep experience managing third-party events at scale, including major conferences, sponsorships, partner summits, industry events, and multi-stakeholder field activations.
• Experience owning large event portfolios with complex budgets, vendors, agencies, executive stakeholders, and cross-functional dependencies.
• Experience partnering with Sales, Partnerships, Product Marketing, Comms, Design, Solutions, and Marketing Operations.
• Strong understanding of how events support pipeline, account progression, partner strategy, executive engagement, and brand presence.
• Experience building event playbooks, operating cadences, intake systems, measurement models, and resourcing plans.
• Evidence of building or scaling a team, agency model, or operating system around events.