Marketing Science Lead
Leads establishment of measurement practice for creator marketing, defining ROI frameworks, advising top brands on MMM/incrementality/attribution, and driving product roadmap for scalable analytics.
About the job
What You'll Do
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Define the Standard for Creator Performance: Act as the chief architect for how the industry quantifies creator marketing. Establish frameworks that integrate Agentio into Marketing Mix Models (MMM).
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Become a Trusted Advisor: Partner with sophisticated marketers to design measurement strategies for incrementality, brand lift, and sales attribution.
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Drive the Global Measurement Roadmap: Partner with Product and Engineering to build measurement suite based on client needs.
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Establish the Agentio Intelligence Engine: Transform campaign data into market intelligence via meta-analyses and causal inference studies for Retail, CPG, and App-Gen verticals.
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Scale the Practice: Develop operational standards, playbooks, and benchmarks.
The Profile
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7–10+ years in marketing analytics, measurement science, or ad-tech consulting.
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Deep expertise in MMM, Incremental Lift testing (RCTs/Geo-testing), and Multi-Touch Attribution.
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Product thinker with builder mindset; comfortable writing SQL or Python.
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Exceptional communicator for technical and C-suite audiences.
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Advanced degree (Masters or PhD) in quantitative field (Statistics, Economics, Math).
Compensation: Base $180,000–$275,000, plus equity and benefits (health, 401(k), PTO, etc.).
Skills
Marketing Mix Models, Mmm, Incremental Lift Testing, Multi-Touch Attribution, SQL, Python, Causal Inference, Geo-Testing, Rcts, Marketing Analytics, Meta-Analysis
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