Senior Director, Demand Generation

Responsibilities

• Develop and own the end-to-end demand generation strategy, including annual and quarterly plans, pipeline targets, channel mix, budgets, and KPIs.
• Align demand generation plans with marketing and sales leadership growth and bookings goals.
• Lead, mentor, and grow a small marketing team while remaining hands-on as a player-coach.
• Test, measure, and optimize programs based on performance.
• Build reporting and dashboards for marketing contribution to pipeline and revenue by channel, campaign, and funnel stage.
• Partner with Sales, Business Development, and Revenue Operations on pipeline health, forecasting, lead quality, routing, SLAs, follow-up, and conversion.
• Present results and recommendations to marketing and sales leadership.
• Own digital strategy across paid search, paid social, AEO, display, and retargeting.
• Manage agency and vendor partners, digital budgets, performance, and ROI.
• Partner with marketing operations on landing pages, tracking, and conversion rate optimization.
• Design and run webinars, roundtables, and in-person events, including promotion, speaker and partner coordination, logistics, lead capture, routing, attribution, follow-up, and ROI measurement.
• Partner with Client Enablement and Account Management on customer events supporting cross-sell and upsell motions.
• Build and scale account-based marketing programs for high-potential accounts, including coordinated account plans, personalized content, and multichannel engagement.
• Own lifecycle and nurture marketing across the prospect and customer journey, including automated programs supporting acquisition, engagement, conversion, retention, and expansion.
• Partner with Product Marketing on lifecycle content and messaging.

Requirements

• 8+ years of demand generation or growth marketing experience, with measurable pipeline and revenue impact at a B2B SaaS company.
• Experience owning a pipeline target and reporting and forecasting the full funnel.
• Experience managing and developing a team while remaining hands-on.
• Proven use of hosted virtual and in-person events as pipeline drivers.
• Deep understanding of lifecycle and nurture marketing.
• Experience managing agency relationships and digital budgets with a strong focus on ROI.
• Fluency with a modern marketing technology stack; HubSpot experience preferred.
• Strong written and verbal communication, including executive presentations.
• Excellent collaboration with Business Development, Sales, Product Marketing, and Revenue Operations.
• Resourcefulness and experience building programs from scratch and scaling them.

Nice-to-Haves

• Fintech, tax, accounting, or private markets experience.

Compensation and Benefits

• Competitive compensation and benefits, including health coverage and a 401(k).