Head of Enterprise Demand Generation
Leads enterprise demand-generation strategy, ABM, target-account programs, and cross-channel campaigns to drive qualified pipeline. Requires 7+ years of B2B demand-generation experience, strong sales partnership, and the ability to own strategy, budget, and execution.
About the job
Responsibilities
- Define and optimize the enterprise buying journey and customer touchpoints.
- Build and communicate the strategy for achieving enterprise pipeline targets.
- Partner with Sales and Revenue Operations to identify target accounts and priority industries.
- Develop account-based marketing (ABM) playbooks to engage buying committees and target contacts.
- Run demand-generation programs, including lead magnets, roundtables, and cross-channel campaigns.
- Partner with sales leaders and sellers to test, scale, and operationalize demand programs.
- Own marketing strategy, budget, and pipeline goals.
Requirements
- 7+ years of experience in B2B demand generation, ideally selling to enterprise customers.
- Experience with ABM and industry marketing, including account planning and industry-specific campaigns.
- Proven ability to build high-quality pipeline and work directly with Sales to create programs that convert into high-value customers.
- Cross-channel campaign experience spanning paid media, content, events, and product marketing.
- Growth mindset with experience testing new channels, programs, and ideas.
- Strong strategic and execution skills; comfortable building systems in ambiguous environments.
- Ability to collaborate effectively across marketing, sales, customer, and product teams.
Benefits
- Equity in a fast-growing startup.
- Competitive benefits package tailored to location.
- Flexible time off policy.
- Parental leave.
Skills
B2B Demand Generation, Account-Based Marketing, Industry Marketing, Pipeline Generation, Cross-Channel Campaigns, Paid Media, Content Marketing, Event Marketing, Product Marketing, Revenue Operations, Sales Partnership
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