Lead Brand Marketing Coordinator

Online Reputation & Customer Advocacy

• Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy.
• Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms.
• Coordinate review-generation initiatives designed to increase review volume and improve customer ratings.
• Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback.
• Track and analyze customer sentiment, recurring pain points, and positive feedback trends.
• Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance.
• Support customer advocacy initiatives including testimonials, case studies, and customer spotlights.

Brand Asset Development & Creative Project Management

• Serve as the day-to-day project manager for brand asset development initiatives.
• Coordinate with external creative agencies and internal stakeholders to produce: PowerPoint presentations, Sales collateral, Digital advertisements, Downloadable Resources (eGuides, strategic playbooks, educational kits), Infographics, Digital tools.
• Manage employee swag and partner gifting programs.
• Manage project timelines, approvals, revisions, and production schedules.
• Help ensure all materials align with brand standards and messaging guidelines.
• Assist in building, organizing, and maintaining a centralized brand asset library.
• Assist in establishing processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits.
• Work with internal stakeholders to identify gaps in existing brand materials and help prioritize the development of new assets.

Video Marketing Support

• Assist in the planning, coordination, and production of video content.
• Manage project timelines and stakeholder communication for: Customer case studies, Testimonial videos, Social media videos, Educational content.
• Coordinate with internal subject matter experts and external production vendors as needed.

Research & Digital PR

• Support the execution of Kapitus' research and digital PR initiatives.
• Coordinate the development of surveys, industry research projects, benchmark reports, and data-driven content campaigns.
• Track earned media coverage, backlinks, referral traffic, and campaign performance.
• Work closely with SEO, content, and brand teams to maximize the impact of research-driven campaigns.

Team Leadership

• Provide day-to-day direction, coaching, and workload management for one full-time and one part-time coordinator.
• Delegate projects and ensure timely execution of marketing initiatives.
• Support employee development through regular feedback, training, and mentorship.
• Help to foster collaboration and accountability across the team.
• Inspire and create a motivating environment through coaching, mentoring, and enablement.
• Provide opportunities to participate in both formal and informal developmental activities.
• Set expectations for all team members and hold employees accountable for results.
• Lead hiring, performance management, compensation, and evaluation of team members.
• Collaborate with Kapitus leadership and HR to continually refine and modify career growth and succession plans.

Requirements

• Bachelor’s degree in Marketing or related field; equivalent professional experience will also be considered.
• 5+ years experience in brand marketing, communications, PR, customer marketing, content marketing, or a related field.
• Superior project management skills with an exceptional attention to detail.
• Excellent communication and collaboration skills, with a talent for building and maintaining strong relationships with clients, partners, industry contacts and colleagues.
• The ability to connect with individuals on both a personal and professional level.

Compensation & Benefits

• Competitive Base Salary Range of $68,700 to $110,200.
• Annual Incentive Compensation Eligibility – Up to 10% annually.
• Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC).
• Flexible Spending Account.
• Lifestyle Spending Account.
• 100% Company Paid Insurances: short-term and long-term disability insurance, vision insurance.
• Voluntary Insurance: Supplemental life insurance, enhanced short- and long-term disability coverage, Colonial Accident and Hospitalization insurances.
• Paid Maternity and Parental Leave.