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Adaption LabsAdaption LabsSan Francisco, CA

Head of GTM

Founding North America GTM leader to architect the sales playbook for a category-defining adaptive AI product. Full-cycle ownership from outbound to close, market feedback to product team, and GTM stack setup. Requires 4-8 years early-stage sales experience, technical AI fluency, and founder-like conviction.

Salary not listed
Remote4+ YOEGTM Engineering

About the role

Responsibilities

  • Architect the GTM playbook: Define ICP, design outreach sequences, build initial sales assets (decks, demos, white papers).
  • Full-cycle ownership: Handle cold outbound, technical discovery, procurement, and closing.
  • Build relationships at conferences, dinners, and industry events; generate pipeline through face-to-face interactions.
  • Provide market feedback: Distill prospect objections into actionable product requirements; act as bridge between market needs and engineering.
  • Own and stand up the GTM tech stack (CRM, data enrichment, sequencing tools) with focus on automation and data quality from day one.

Qualifications

  • 4-8 years of experience, ideally as a founding or "first 5" sales hire at a high-growth Series A/B startup; experience transitioning from founder-led selling to scaled GTM.
  • Founder DNA: Bonus for having founded something; experience selling with conviction without brand support.
  • Strong relationship builder who plays the long game and earns genuine trust.
  • AI/Technical native: Deep understanding of modern AI stack; able to discuss LLM trade-offs and integration patterns with CTOs independently.
  • Builder mindset: Automate manual tasks like lead sourcing but scrappy enough to do them manually when needed.
  • Exceptional communication skills across LinkedIn posts, cold emails, and board updates.

Nice-to-Haves

  • Experience founding a company or similar venture.
  • Technical depth in AI/LLMs and integrations.

Benefits

  • Flexible work with in-person Bay Area collaboration, distributed global team, and quarterly offsites.
  • Annual travel stipend (Adaption Passport) to visit new countries.
  • Weekly lunch stipend for meals or groceries.
  • Comprehensive medical benefits and generous PTO.

Skills

Go-to-Market StrategySales Playbook DevelopmentFull-Cycle SalesCRMData EnrichmentAi StackLLMsTechnical DiscoveryOutbound SalesIcp Definition
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