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SanitySanitySan Francisco, CA

Manager, Sales Development

Lead the SDR team at Sanity.io to drive outbound pipeline generation through multi-channel strategies, playbooks, and tech stack optimization. Requires 3+ years in Sales Development with leadership experience in developer-focused SaaS/PLG environments.

Salary not listed
Remote3+ YOESales Development

About the role

Responsibilities

  • Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
  • Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
  • Partner with Marketing and Product to operationalize signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
  • Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
  • Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
  • Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.

Requirements

  • 3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer-focused SaaS company or PLG.
  • Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers.
  • Proven track record of scaling SDR teams in high-growth environments.
  • Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.

Nice-to-Haves

  • Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams.
  • Background in CMS, content infrastructure, or developer tools.

Skills

SalesforceOutreachLinkedIn Sales Navigatorcommon roomoutbound strategylead scoringicp definitionsales development
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