Lead the SDR team at Sanity.io to drive outbound pipeline generation through multi-channel strategies, playbooks, and tech stack optimization. Requires 3+ years in Sales Development with leadership experience in developer-focused SaaS/PLG environments.
Salary not listed
Remote3+ YOESales Development
About the role
Responsibilities
Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects.
Partner with Marketing and Product to operationalize signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns.
Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.
Requirements
3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer-focused SaaS company or PLG.
Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers.
Proven track record of scaling SDR teams in high-growth environments.
Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior.
Nice-to-Haves
Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams.
Background in CMS, content infrastructure, or developer tools.
Skills
SalesforceOutreachLinkedIn Sales Navigatorcommon roomoutbound strategylead scoringicp definitionsales development
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