Senior Event Marketing Lead

Responsibilities

• Own the end-to-end event strategy and annual calendar, aligning Patch-produced events, executive roundtables, and industry conferences with pipeline goals and brand priorities.
• Drive revenue and customer retention through targeted engagements for sustainability executives, partnering with Sales on pre- and post-event outreach.
• Lead creative concepting and production for in-person and virtual events, ensuring brand alignment and industry relevance.
• Amplify market presence by securing speaking opportunities and curating customer stories.
• Manage full-cycle operations including multi-million dollar budgets, vendor negotiations, onsite execution, and staffing.
• Direct cross-functional teams (Product Marketing, Comms, Design) for cohesive execution.
• Plan post-event deliverables like video, photography, and recaps for social and content channels.
• Build scalable playbooks and processes for efficiency.
• Measure success via engagement, pipeline attribution, and cost efficiency.

Requirements

• 6–8+ years in B2B experiential or events marketing, ideally in SaaS, climate, technology, or enterprise, focused on driving pipeline and building brand.
• Hands-on expertise in designing and executing in-person and virtual experiences.
• Proven history of delivering business outcomes and pipeline generation.
• Balance of creative vision and operational discipline.
• Builder mindset with experience using AI in workflows.
• Comfort working with senior executives and cross-functional stakeholders.
• Proactive, scrappy, collaborative style.
• Passion for climate action.

Compensation & Benefits

• Competitive salary and meaningful equity.
• Onsite culture in San Francisco with annual offsites.
• Unlimited vacation and generous parental leave.
• Monthly wellness stipend (mental and physical).