Senior Field Marketing Manager - Brand Activations

Responsibilities

• Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
• Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
• Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
• Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
• Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
• Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
• Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
• Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution

Requirements

• 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
• Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
• Strong experience supporting sales teams and building effective enablement programs
• Exceptional project management skills with the ability to juggle multiple complex initiatives
• Experience owning on-site execution for large-scale events and high-touch activations
• A builder mindset - excited to create structure, processes, and playbooks where they don’t yet exist
• Strong communication and stakeholder management skills, with experience working cross-functionally and externally
• Data-driven approach to goal-setting, reporting, and optimization
• Willingness to travel as needed to support events

Nice-to-Haves

• Experience building scalable, global field marketing engines

Compensation & Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews
• Unlimited access to Claude Code and best-in-class AI tools
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for employees, friends, and family
• Base salary range for candidates within the San Francisco Bay Area: $140,000 - $152,000
• Eligible for corporate bonus program or sales incentive (target included in OTE) and RSUs