Senior Field Marketing Manager

Responsibilities

• Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
• Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
• Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
• Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
• Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
• Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
• Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
• Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
• Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
• Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
• Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

Requirements

• 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
• Proven track record of driving pipeline generation and influencing revenue through events and field programs
• Experience executing both curated (owned) and third-party (sponsored) events
• Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
• Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
• Strategic mindset with the ability to connect program execution to broader business goals
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
• Data-driven approach to measurement, reporting, and optimization
• Willingness to travel to support key regional events

Nice-to-Haves

• Experience with ABM strategies and targeting

Compensation & Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews
• Unlimited access to Claude Code and best-in-class AI tools
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for employees, friends, and family
• The base salary range for candidates within the San Francisco Bay Area is $140,000 - $152,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).