Marketing Strategy & Operations Manager

Responsibilities

Campaign Operations

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, Customer.io, and Salesforce.
• Own the Salesforce Campaign object, including campaign member status designations, naming conventions, and data hygiene standards.
• Build, test, and launch campaigns end-to-end in marketing platforms and Salesforce.
• Continuously optimize campaign processes and standards for speed and quality.
• Manage email deliverability, sender reputation, privacy regulations, and opt-out requirements, with a focus on growing the EMEA marketable database.

Lead Management

• Define and modify MQL/MQA routing rules as the business evolves.
• Debug lead and MQA routing issues, ensuring leads flow to the right representatives across segments and regions with minimal manual intervention.
• Monitor MQL/MQA volumes, conversion rates, and system health.
• Proactively identify and resolve operational issues.
• Partner cross-functionally with Marketing, SDR leadership, Demand Generation, Revenue Operations, and agency partners.
• Build scalable processes and tooling across multiple regions and time zones.

Requirements

• 3+ years of marketing operations experience at a high-growth SaaS company.
• Hands-on experience with lead management and campaign execution.
• Deep working knowledge of Marketo, Customer.io, and Salesforce, including programs, routing rules, scoring models, and campaign architectures.
• Strong understanding of the lead lifecycle, including MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics.
• Ability to work cross-functionally with SDRs, Demand Generation, and Revenue Operations.
• Familiarity with email deliverability best practices and data privacy regulations.
• Analytical ability to monitor performance data, diagnose issues, and recommend process improvements.
• Experience building and maturing operational processes from scrappy to scalable.
• Experience working in a high-growth company and across multiple time zones.

Nice-to-Haves

• Familiarity with Notion and its applications in business workflows.
• Experience with campaign performance reporting in Hex or Tableau.
• Comfort with SQL.
• Exposure to lifecycle or product-led growth marketing operations.

Compensation and Benefits

• Competitive cash compensation, equity, and benefits.
• Estimated base salary for roles based in San Francisco or New York City: $150,000–$190,000 per year.