Growth Field Marketer
Own Sift’s field marketing, events, San Francisco community program, and event-to-content engine. The role combines event-sourced pipeline ownership, employer branding, social growth, operational execution, and a strong Bay Area hard-tech network.
About the job
Responsibilities
- Own the annual event calendar, budget, and return on investment; apply an event-scoring framework to evaluate booths, walks, and passes.
- Build and run owned events, including dinners, roundtables, and hosted formats.
- Establish a recurring San Francisco community program for the Bay Area hardware and autonomy community.
- Turn every hosted or attended event into clips, photos, and Twitter posts within days.
- Grow Sift’s Twitter presence and enable the team to post alongside the company account.
- Partner with RevOps to connect events, sponsorships, opportunities, and event-sourced pipeline attribution.
- Systematize booth execution with assets, shipping and staffing procedures, collateral, lead capture, and 48-hour follow-up.
- Develop employer-brand programs such as Working at Sift and Why I Joined, featuring engineers in the content.
- Own speaking submissions and sponsorships in coordination with communications.
- Measure each program, discontinue what does not convert, and invest more in successful programs.
Requirements
- 4+ years of experience in field marketing, growth, events, brand, or community, with ownership of a calendar, budget, and measurable goals.
- Experience at a company during a period of significant employer-brand growth, with clear ownership of relevant initiatives.
- Demonstrated ability to turn in-person events into online content that generates visibility and attendance.
- Strong Twitter presence or fluency, particularly in hard tech and defense tech communities.
- Track record of running sought-after hosted events.
- Bay Area network in hard tech, defense tech, robotics, or autonomy.
- Ability to balance event quality with funnel performance and attribution.
- Production experience directing video, photography, and editorial content and publishing quickly.
- Strong operational skills, including contracts, deposits, shipping deadlines, badge scanners, and vendor invoices.
- Comfort using CRM and marketing automation tools to build invite lists and run campaigns.
- Willingness to travel, including approximately one show per month in season, regular travel to Los Angeles, and periodic travel to Washington, DC.
- Must be a U.S. citizen, lawful permanent resident, or other protected individual eligible under ITAR/EAR regulations.
Nice-to-Haves
- Marketing experience in NDA-constrained environments.
- Experience opening a new market or city for a company.
- Relationships with San Francisco venue, production, and experiential vendors.
- Experience with partner and co-marketing programs, shared booths, and co-hosted events.
Compensation and Benefits
- Salary range: $125,000–$175,000 per year.
- Equity and benefits included.
Skills
Field Marketing, Growth Marketing, Event Marketing, Community Building, Twitter, Employer Branding, Video Production, Photography, Editorial Content, CRM, Marketing Automation, Revops, Event Attribution, Sponsorships, Co-Marketing
Similar jobs
Growth Marketing jobs
Perplexity
San Francisco, CAOwn the strategy, production, promotion, and measurement of virtual events that educate audiences about Perplexity products and drive activation and qualified pipeline. The role requires strong product storytelling, on-camera presentation, cross-functional coordination, growth fluency, and analytical rigor.
Rippling
New York, NYThe Demand Generation Manager will drive broker-channel growth through integrated campaigns, nurture programs, sales enablement content, and performance analysis. The role requires 4–6 years of B2B marketing experience and strong cross-functional collaboration with sales and marketing teams.
Runway
New York, NY
Leads event strategy and execution, coordinating venues, vendors, partners, and cross-functional teams to support lead generation, partnerships, community growth, revenue, and brand visibility. Requires 5+ years of marketing experience, including 2+ years in event marketing or production.
EliseAI
New York, NY
Manages B2B industry, hosted, and client events from strategy through execution, coordinating vendors, budgets, marketing, and onsite teams. Requires 4+ years of event or field marketing experience, strong project management and analytical skills, and Salesforce and Excel proficiency.
Perplexity
San Francisco, CAThis role designs and scales sponsorships and company-led field events that generate enterprise pipeline, deepen executive relationships, and accelerate deals. It requires 5+ years of field or event marketing experience, strong cross-functional collaboration, hands-on execution, budget ownership, and analytical measurement.