Brand Marketing Manager

Responsibilities

• Own end-to-end execution of Steno's brand campaigns across partner publishers, out-of-home (OOH) and connected TV (CTV), from creative development through media buying, launch, and optimization
• Plan, buy, and manage podcast ad placements and paid social campaigns
• Manage Steno's presence across association directories and communities
• Run direct mail campaigns, owning list strategy, creative, production, and send
• Brief and collaborate with external agency partners and internal stakeholders to translate creative vision into channel-ready campaigns
• Build a premium brand presence in priority markets, balancing brand-building with demand capture
• Develop audience and messaging strategy for the litigation and legal professional segments
• Own creative briefs and apply a consistent framework for the moments that matter: the problem the audience is facing, how Steno solves it, and the impression we want to leave
• Define and track the KPIs that prove brand impact: brand lift, share of search, and contribution to marketing mix modeling (MMM)
• Manage budget, pacing, and reporting across all brand channels, and continuously optimize based on the data
• Maintain disciplined tracking (UTMs and clean attribution) so brand activity is measurable end to end

Requirements

• 5-7 years of B2B marketing experience
• Experience with brand campaigns across out-of-home, connected TV, podcast, direct mail, and paid social
• Comfortable with briefings, creativity, and presenting performance data
• Ability to turn a brand idea into placements that run on time, on budget, and on message
• Experience briefing and managing external agency partners

Nice-to-Haves

• Prior experience in legal industry marketing

Compensation & Benefits

• Base salary: $110,000 - $140,000
• Stock options
• Premium Medical, Dental, & Vision Coverage – 100% of premiums covered for some plans
• Flexible PTO
• Home office setup
• Monthly stipend for internet and phone costs
• 401(k)
• Wellness/mental health benefits