Field Marketing Manager - East Acquisition

Responsibilities

• Support Snowflake’s demand generation and sales goals through regional field events
• Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events
• End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
• Collaborate with the Alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
• Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
• Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment
• Manage and maintain regional field marketing budget
• Report on regional event campaign ROI and performance
• Plan and execute events within budget
• Interest in developing creative campaigns and approaches to solve regional challenges
• Set goals and define metrics for each event including targeted lead flow
• Schedule and execute on consistent sales outreach/bi-weekly meetings
• Manage internal field and events communication between sales and marketing
• Support strategic industry events through logistics planning
• Represent Snowflake to counterparts at partners, vendors, and outside vendors

Requirements

• Knowledge of using marketing tools like Marketo, Salesforce, WordPress
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
• Bachelor’s Degree in Marketing, Communications, or similar field
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Strong project management, time management, and execution skills
• Strong organizational skills, ability to anticipate the needs of sales
• Ability to maintain an optimistic, approachable, and self-starter attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week
• Must be legally authorized to work in the United States without restriction

Nice-to-Haves

• General verbal and written communication skills