Demand Generation Lead
Own EMEA demand generation for an AI developer platform, building localized full-funnel programs across paid media, webinars, lifecycle, integrated campaigns, and ABM. The role requires 7+ years of B2B marketing experience, strong sales partnership, pipeline ownership, and fluency with marketing analytics and automation tools.
About the job
Responsibilities
- Build and own the EMEA demand plan across markets, segments, channels, and expected returns.
- Own and report against an EMEA pipeline target, including sourced and influenced pipeline by channel and market.
- Allocate the regional demand budget across localized programs.
- Execute full-funnel regional programs, including paid digital, paid search, paid social, retargeting, webinars, integrated campaigns, lifecycle nurturing, and account-based targeting.
- Run regional webinars such as live demos, thought-leadership sessions, technical workshops, and customer stories.
- Adapt global narratives and develop region-first campaigns where needed.
- Build segmented nurtures and post-event follow-up with attention to language and time zone.
- Partner with EMEA account executives, sales development representatives, Field Marketing, Revenue Operations, and central marketing teams to improve targeting, routing, handoffs, tracking, reporting, and pipeline visibility.
- Support new-hire ramp by identifying warm signals and sharing campaign handoff details and proven outreach plays.
- Write copy, build landing pages, launch campaigns, and analyze results.
Requirements
- 7+ years of experience in B2B demand generation, growth marketing, or integrated campaigns.
- Experience building demand programs across multiple EMEA countries, including understanding where localization matters.
- Hands-on experience with paid marketing, webinars, lifecycle marketing, and account-based marketing.
- Experience with technical products and audiences; ability to discuss agents, evaluations, and observability comfortably.
- Proven partnership with sales teams and experience owning a pipeline target.
- Strong understanding of funnel conversion, cost per lead, cost per sales-qualified opportunity, pipeline contribution, and attribution.
- Working command of modern marketing and revenue technology stacks.
- Comfortable with ambiguity and end-to-end ownership.
Preferred Experience
- Experience in developer tools, infrastructure, or technical SaaS.
Compensation
- Salary: £95,000–£125,000 GBP plus equity.
- Compensation may also include variable compensation, benefits, and perks.
Skills
Demand Generation, Growth Marketing, Integrated Campaigns, Paid Search, Paid Social, Webinars, Lifecycle Marketing, Account-Based Marketing, HubSpot, Salesforce, Influ2, Qualified, Goldcast, Zapier, Clay
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