Head of Marketing

Responsibilities

• Product marketing: Own messaging, competitive positioning, product launches, and customer use-case development.
• Brand strategy and positioning: Define what Flai stands for, how we differentiate, and how we communicate our story.
• Sales enablement: Own decks, one-pagers, case studies, battlecards, demos, and other sales collateral.
• Brand activation and merchandise: Define how Flai shows up at dealerships and in the market.
• Top of funnel and demand generation: Build and run the strategy that drives qualified pipeline. Own targeting, messaging, and channel performance.
• Customer advocacy and growth loops: Build referral programs, customer advocacy, community, and other engagement or distribution loops.
• PR and company communications: Support announcements around fundraising, partnerships, product launches, and company milestones.
• Content: Set the strategic direction and brand voice across channels.

Requirements

• 7+ years in product marketing, brand, or growth marketing at a B2B tech company, including real experience growing the top-of-funnel marketing function at an early-stage startup.
• Mid-market or SMB experience is ideal.
• Senior enough to think in big-picture strategy, but still hands on: you write the copy, build the campaign, and run the experiments yourself.
• Data obsessed: you can set up tracking and analytics, and use metrics to find the right audience and sharpen messaging.
• Curious about AI, energized by new markets, and comfortable figuring things out.
• High ownership, strong follow-through, and a bias toward shipping.

Nice-to-Haves

• AI or vertical SaaS background.
• Founder brand building.
• Experience managing or mentoring a marketing teammate.

Compensation and Benefits

• Competitive salary ($170K to $210K) and meaningful equity.
• Medical, dental, and vision.
• Flexible PTO.
• Hybrid SF office, 3 to 4 days a week with the founders.
• A small, high-caliber team where your work has real impact from day one.