Senior Product Marketing Manager, Financials & OpsAI

Key Responsibilities

GTM Strategy & Launch Leadership

• Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market.
• Lead launches for major capabilities, aligning product and revenue teams around a clear strategy, ensuring new releases translate into adoption and pipeline impact.

Market & Customer Insight

• Build and maintain an insight engine: customer interviews, deal reviews, win/loss, and field feedback loops.
• Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current.
• Translate insights into recommendations: what to build next, what to message, what to enable, and what to stop claiming.

Positioning & Messaging Architecture

• Define how BuildOps talks about Financials and OpsAI.
• Develop narrative explaining intelligence across the platform and why it matters for contractors.
• Create core positioning and messaging frameworks, persona-level value propositions, sales narratives, and competitive differentiation.

Sales Enablement & Competitive Strategy

• Ship sales enablement: talk tracks, objection handling, ROI tools, competitive “reasons to switch”—measure impact.
• Build competitive program: battlecards, win/loss analysis, regular competitive updates.
• Lead “truth in selling” alignment across Product + Sales.

Market Narrative & Category Leadership

• Define how BuildOps explains the market problem and why our approach wins.
• Turn market signals into a clear point of view shown in sales motions, product launches, and external messaging.

Commercial Outcomes Ownership

• Track influence on win rate, pipeline creation, product adoption, expansion revenue.
• Define success metrics for OpsAI’s go-to-market strategy and refine based on results.

Packaging, Pricing, and Monetization Input

• Partner with Product and Finance on packaging, adoption paths, and pricing assumptions.
• Develop ROI/TCO narratives and tools.

Product Partnership

• Work closely with product leaders from roadmap discussions through launch.
• Represent market perspective to align build, description, and customer introduction.

PMM Operating Model

• Contribute to launch frameworks, messaging processes, competitive intelligence, cross-functional rhythms.
• Serve as thought partner to other PMMs.

Who You Are

• Experienced Product Marketer: 5+ years in B2B SaaS, owned GTM for complex products, led launches with business impact.
• Strategic Thinker: Synthesize market signals, customer insights, product direction into positioning and GTM.
• Strong Product Instinct: Understand product evolution, influence messaging, packaging, roadmap.
• Commercially Minded: Connect PMM work to revenue outcomes.
• Strong Communicator: Present to leaders, translate capabilities into buyer stories.
• Customer Curious: Engage customers and frontline teams for insights.
• AI-Native, Hands-On: Use AI for repeatable systems, agents, automations improving outcomes.

Industry Experience (Nice to Have): Construction tech, field service, vertical SaaS, or operational industries.

Compensation

• Raleigh Hub: $106,000 - $134,000 base salary
• LA Hub: $111,000 - $139,000 base salary

Benefits:

• Generous equity grant
• Comprehensive benefits package
• Flexible PTO and hybrid work schedules
• One-time work-from-home allowance
• Hubs with hybrid schedules and lunch provided in-office
• Company events and team-building
• Fast-paced, collaborative environment
• Growth opportunities