Member of Technical Staff, Developer Relations Lead

What you’ll do

Own the Developer Funnel, End-to-End

• Own the full developer funnel from awareness to activation; drive adoption and engagement across our API user base with a structured, data-informed engagement strategy
• Design onboarding experiences that get creative developers from zero to their first successful API build as quickly as possible
• Manage the motion from self-serve to enterprise API relationships – identify high-potential developers through usage and spend signals and route them into the right engagement track
• Track, analyze, and report on developer funnel metrics and API engagement using BI tools and data

Build & Energize the Creative Developer Community

• Own hackathons, sponsorships, and developer events end-to-end – from concept and logistics to execution and follow-through
• Build and nurture a community of creative technologists, researchers, and developers pushing the boundaries of generative video and image
• Represent Runway at conferences, meetups, and online communities; be a recognizable and trusted presence in the generative AI developer ecosystem
• Surface developer sentiment, emerging use cases, and market signals back to internal teams to inform product direction

Produce Content That Gets Developers Building

• Produce high-quality tutorials, demos, sample repos, and technical walkthroughs that showcase what's possible with our models and API
• Own social and X content strategy for the developer audience – rapid demos, creative experiments, prompting tips, and technical threads
• Run regular developer communications including email newsletters, changelogs, and recurring developer office hours
• Prototype creative, targeted content that meets developers where they are

Champion Developers Internally – and Runway Externally

• Serve as the primary point of contact for the developer community; be genuinely accessible, responsive, and useful
• Build a tight, structured feedback loop between developers and the Product and Engineering teams – surface trends, flag blockers, and advocate for developer needs
• Partner with Marketing and GTM to create developer-focused activation campaigns that resonate with a technical, creative audience
• Define and track success metrics tied to developer activation, API engagement, and community growth

What you’ll need

• 5+ years in developer relations, developer advocacy, or a highly technical, community-facing role – ideally within AI/ML, creative tech, or a research-adjacent organization
• Deep, hands-on familiarity with generative video and image models; you've built with them, you experiment constantly, and you follow this space closely
• Comfort operating in a 0-to-1 environment – you've built programs, communities, or developer motions from scratch and know how to create structure and momentum without a playbook to follow
• Strong engineering fundamentals – you can write code, build demos independently, debug API integrations, and speak credibly with technical audiences
• A genuine creative sensibility – you understand the needs of designers, filmmakers, and creative technologists, not just traditional software engineers, and you move fluidly between those worlds
• Proven track record of driving developer community growth and API adoption with measurable outcomes
• Experience producing developer-facing content across formats: documentation, video demos, short-form social, and live technical presentations
• Experience running developer events end-to-end: hackathons, workshops, sponsorships, and office hours
• Deep enthusiasm for generative AI; you stay close to the technology, build with it, and have a strong point of view on where it's going