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Fundamental Research LabsFundamental Research LabsSan Francisco, CA

ABM Manager

Orchestrates strategic account-based marketing programs for enterprise AI prospects, coordinating multi-channel campaigns, events, and personalized outreach to drive pipeline and engagement. Requires 5+ years in ABM or B2B SaaS marketing with strong cross-functional skills.

Salary not listed
Hybrid5+ YOEProduct Marketing

About the role

Responsibilities

  • Build and orchestrate strategic account-based marketing programs aligned to major conferences, executive events, sponsorships, launches, and industry moments
  • Partner closely with the Events team to maximize the impact of conferences, dinners, hosted experiences, and field activations before, during, and after events
  • Develop targeted outreach and engagement strategies for key accounts, industries, executives, and buying groups
  • Coordinate multi-channel campaigns across email, paid media, LinkedIn, content, direct outreach, gifting, and executive engagement
  • Help shape highly personalized campaigns and materials tailored to specific accounts, industries, and strategic opportunities
  • Work closely with sales leadership to prioritize target accounts and identify high-value opportunities for engagement
  • Collaborate with content, design, and leadership teams to develop branded reports, insights pieces, campaign assets, executive invitations, and supporting materials
  • Ensure campaigns feel coordinated, premium, and aligned with the Fundamental brand
  • Identify creative opportunities to generate attention and engagement around key industry moments and events
  • Track campaign effectiveness, engagement signals, pipeline influence, and account progression
  • Coordinate with internal marketing operations resources to execute campaigns across platforms and systems
  • Help build scalable ABM playbooks and processes as the company grows internationally

Must Have

  • 5+ years of experience in ABM, strategic marketing, field marketing, enterprise marketing, or related B2B SaaS roles
  • Strong understanding of enterprise account-based marketing and high-touch GTM motions
  • Ability to think strategically while also being highly execution-oriented
  • Strong commercial instincts and understanding of enterprise sales cycles
  • Experience orchestrating campaigns around conferences, executive events, sponsorships, or strategic industry moments
  • Exceptional organizational and cross-functional coordination skills
  • Ability to manage multiple moving pieces and stakeholders simultaneously
  • Strong communication and storytelling instincts
  • Comfortable operating in fast-paced startup environments with high ownership and ambiguity
  • Collaborative, proactive, and low-ego
  • Strong attention to detail and ability to maintain high standards across campaigns and experiences

Nice to Have

  • Experience in AI, infrastructure, enterprise software, developer tools, or data platforms
  • Experience supporting enterprise sales teams with strategic account engagement
  • Familiarity with ABM platforms, CRM systems, and marketing automation tools
  • Experience developing executive-level marketing experiences and personalized outreach
  • Experience working globally across North America, Europe, and APAC

Benefits

  • Competitive compensation with salary and equity
  • Comprehensive health coverage, including medical, dental, vision, and 401K
  • Fertility support, as well as paid parental leave for all new parents, inclusive of adoptive and surrogate journeys
  • Relocation support for employees moving to join the team in one of our office locations

Skills

ABMAccount-Based MarketingCRMMarketing AutomationLinkedInPaid MediaEmail CampaignsGo-to-Market StrategyB2B SaaSSalesforce
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