Senior Content Marketing Manager
Build and scale content engine for agents and landlords, including strategy, production, community programs, and customer advocacy to drive acquisition, activation, and retention. Requires 5-10+ years in content marketing with AI fluency and cross-functional collaboration.
About the job
What You'll Do
Build the Content Engine (end-to-end)
- Own content strategy across agents and landlords (B2C): develop an integrated content and distribution plan across education, testimonials, social content, webinars, customer advocacy video content, and community loops designed to drive flywheel momentum—not just awareness.
- Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.
- Stand up repeatable production systems: build an editorial calendar, templates, a lightweight content ops system, and a measurable distribution plan (email, social, webinars, partner channels, in-product placements as applicable). You use AI wherever possible to speed up but do not use it to compromise on trust and authenticity.
Drive durable growth through community, influence, and trust
- Launch and scale community programs that deepen engagement with agents and landlords—starting small, learning fast, and building repeatable loops that support acquisition and retention.
- Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments.
- Develop a customer proof engine: systematically source and ship case studies, quotes, reviews, and short-form proof assets that support growth campaigns, lifecycle journeys, sales enablement, and product launches.
Partner tightly with Growth, PMM, Product, Data, and Sales
- Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Insights/Experimentation, PMM, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics.
- Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings—building a playbook the org can scale.
- Support brand elevation through bold, dynamic storytelling: help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories.
Use AI to scale output (responsibly)
- Leverage AI and agentic workflows to accelerate ideation, drafting, repurposing, distribution, and measurement—raising velocity without sacrificing quality or brand trust.
Skills You Bring
- 5-10+ years in content marketing, community, editorial, creator/influencer, or integrated marketing roles—ideally within SaaS, proptech, fintech, or marketplace / B2B2C or B2C businesses.
- Proven experience building repeatable content systems (not one-off campaigns): editorial strategy, production, distribution, and measurement.
- Strong instincts for trust-building storytelling: customer proof, testimonials, case studies, creator partnerships, and narrative development that moves adoption—not just engagement.
- Experience launching and scaling community or advocacy programs (online communities, webinar programs, ambassador programs, creator/influencer programs, customer councils).
- Comfort partnering cross-functionally with Growth, PMM, Product, Sales, and Data—and translating priorities into content and programs that drive measurable outcomes.
- Strong writing + editorial judgment, with the ability to adapt voice across personas (agents vs. landlords) and formats (short-form, long-form, scripts, live/webinar).
- AI fluency: hands-on use of AI tools/workflows to accelerate production, repurposing, and insights—brand-safe and quality-driven.
Compensation
- Base Salary: $150k - $200k dependent upon experience and leveling
- Equity Options
Skills
Content Strategy, Editorial Calendar, AI Tools, Community Building, Customer Advocacy, Webinars, Social Media, Case Studies, Testimonials, Storytelling, Content Production, Content Distribution, Saas Marketing, Proptech, Influencer Programs
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