Paid Social Growth Analyst, APAC

Responsibilities

• Own paid social strategy and execution across APAC markets, primarily Australia, Singapore, India, and New Zealand.
• Optimize budget allocation and campaign performance across LinkedIn and Meta, with potential expansion to other paid social channels.
• Develop region-specific creative and copy tailored to local audiences, messaging, and ad formats.
• Test new audiences, campaigns, and market-entry strategies.
• Partner with APAC Sales, Marketing Operations, Growth, Demand Generation, and Brand stakeholders to evolve regional strategy and launch campaigns.
• Monitor down-funnel performance and build AI- and analytics-driven tools, frameworks, and reporting to improve funnel conversion and ARR generation.
• Navigate regional privacy requirements, platform nuances, and audience behavior across APAC markets.

Requirements

• 3+ years of experience managing paid social campaigns, particularly on Meta and LinkedIn, at high-growth companies; B2B experience preferred.
• Strong ownership mindset and willingness to take on significant challenges.
• Effective cross-functional communication skills, including collaboration across time zones.
• Strong project management skills and the ability to balance multiple initiatives.
• Bias toward action, experimentation, and continuous learning.
• Structured, data-driven problem-solving skills.
• Comfort analyzing data using tools such as Google Sheets or SQL.
• Excellent organization and prioritization skills.
• Creativity and enthusiasm for generating and testing new ideas.

Compensation and Benefits

• Contractor role.
• The role supports paid social growth for Rippling’s Core HR product across APAC.