Digital Marketing Manager
Leads regional digital marketing strategy and multichannel campaign execution across India and Asia Pacific, using analytics and marketing automation to optimize demand generation. Requires a bachelor’s degree and 5+ years of digital marketing experience, preferably in B2B or technology.
About the job
Responsibilities
- Develop digital strategies that amplify global and regional campaigns across target markets and audiences.
- Partner with field marketing teams to address sub-regional needs and provide strategic and tactical digital support.
- Design and activate account-based marketing campaigns supporting customer lifecycle and retention.
- Plan, execute, and optimize multichannel campaigns across search, display, paid social, email, programmatic advertising, and SEO.
- Drive digital channel optimization, scalability, efficiency, documentation, and best practices.
- Manage project priorities and ensure timely, accurate, high-quality delivery.
- Monitor digital marketing trends across the Asia-Pacific and Japan region and identify opportunities to test and scale.
- Analyze and report on KPIs including CPL, ROAS, CTR, conversion rates, and engagement.
- Use analytics, CRM, marketing automation, and reporting tools to inform decisions and optimize campaigns.
- Build trusted regional demand-creation reporting in partnership with Marketing Analytics.
- Collaborate cross-functionally with global, regional, and local marketing and product teams.
- Support team development, operational improvements, and alignment of regional investments with business goals.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5–8 years of digital marketing experience, ideally in B2B or technology across Asia Pacific.
- Strong understanding of SEM, SEO, paid media, social media, email, programmatic advertising, account-based marketing, and content marketing.
- Hands-on experience with analytics, CRM, and marketing automation platforms.
- Excellent project management and prioritization skills.
- Strong English communication and copy-editing skills.
- Ability to adapt strategies for diverse regional markets and audiences.
- Strong relationship-building, partnering, and cross-functional collaboration skills.
- Experience building or developing teams directly or indirectly.
Tools and platforms
- GA4
- Salesforce
- Tableau
- Looker
- Marketo
- 6sense
- Demandbase
Skills
Digital Marketing, Sem, SEO, Paid Media, Social Media, Email Marketing, Programmatic Advertising, Account-Based Marketing, Content Marketing, Ga4, Salesforce, Marketo, Tableau, Looker, Demandbase
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