Performance Marketing Manager

Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, and emerging channels.
• Own campaign execution across keywords, audiences, bidding, budgets, copy, creative, landing pages, and conversion tracking.
• Connect performance across the full funnel, from search query and lead through opportunity, pipeline, and revenue.
• Analyze campaign and funnel data, identify performance gaps, and turn insights into actions that improve efficiency and results.
• Write ad copy, develop creative briefs, and partner with designers, writers, developers, freelancers, and other teams.
• Run structured experiments across messaging, audiences, creative, landing pages, offers, and campaign strategies.
• Manage projects from brief through launch, owning timelines, dependencies, quality checks, and follow-through.
• Build AI-powered workflows to automate repetitive work and accelerate campaign execution and iteration.
• Use AI for research, data analysis, reporting, copy development, creative ideation, and campaign optimization.
• Partner with marketing operations and technical teams to improve tracking, attribution, workflows, and data quality.
• Focus on pipeline, revenue, and business outcomes rather than vanity metrics.

Requirements

• 5–7 years of experience in performance marketing, growth marketing, or demand generation, ideally in B2B SaaS or a fast-growing startup.
• Strong hands-on experience with Google Ads and working knowledge of Microsoft Ads, LinkedIn Ads, Meta Ads, and other paid acquisition channels.
• Strong analytical skills and the ability to connect campaign performance to opportunities, pipeline, and revenue.
• Experience with GA4, Google Tag Manager, conversion tracking, attribution, and CRM reporting.
• Practical experience using LLMs and AI tools for creative development, copywriting, research, analysis, and campaign optimization.
• Strong copywriting skills and creative judgment.
• Experience running structured tests across messaging, creative, audiences, landing pages, and campaign strategies.
• Strong project management skills and the ability to manage multiple priorities and cross-functional projects independently.
• Experience managing and collaborating with freelancers, agencies, or external partners.
• Bias toward action, ownership, and follow-through.
• Curiosity and resourcefulness, with a willingness to investigate performance data deeply.
• Ability to automate, simplify, and scale workflows.
• Ability to work five days a week onsite.

Benefits

• 100% employer-paid medical, dental, vision, and base life insurance.
• Flexible paid time off and 10 paid holidays.
• 401(k) with Traditional and Roth options.
• Early-stage equity.
• Referral bonuses.
• Daily team dinners and regular team off-sites.
• Apple products and an extensive technology stack.