Key Responsibilities
- Develop and execute a growth strategy focused on acquiring new business and driving growth in existing accounts.
- Establish and maintain reporting mechanisms to track all marketing activities, ensuring data-driven insights are available for strategic adjustments and performance improvements.
- Set and track goals for MQLs generated, pipeline generated, conversion rates, market penetration, product mix, budget allocation, and ROI.
- Lead integrated marketing campaigns across channels such as email, social media, conferences, and digital platforms.
- Collaborate closely with the sales team to provide the collateral and tools necessary for effective prospecting and closing deals.
- Work with external partners, including PR agencies and think tanks, to boost brand visibility and thought leadership within the industry.
- Partner with sales operations and engineering teams to build out and optimize our tech stack (analytics, marketing automation, etc.).
- Recruit and manage a world-class marketing team.
Requirements
- 6+ years of B2B software experience in a senior leadership position, with a proven track record in demand-gen, content, and event marketing.
- Experience in scaling a hyper-growth start-up.
- Willingness to work in person 4-5 days a week.
Benefits
- Equity in the company.
- Medical, Dental and Vision premiums covered at 100%.
- Fully paid parental leave.
- Commuter benefits.
- 401k benefits.
- Fitness & home services stipend.
- A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office.
- Unlimited vacation and paid holidays.
- Relocation packages covered.
Job Compensation Range: The salary range for this role is $275,000 - $350,000. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package.