VP of Demand Generation
Lead Deepgram's demand generation engine to drive qualified pipeline and revenue from voice AI leadership. Own full-funnel strategy, build AI-native systems, partner with Sales/RevOps, and grow a high-performing revenue marketing team reporting to the CMO.
About the job
Key Responsibilities
- Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline.
- Build a repeatable, AI-native demand system that compounds.
- Concentrate spend where Deepgram wins: lift pipeline contribution from teams embedding voice at scale.
- Improve pipeline efficiency—bring cost-per-opportunity down while holding or improving lead quality.
- Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet.
- Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion.
- Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org.
- Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue.
Minimum Requirements
- Operates AI-native: designs human+AI demand-gen workflows as the default operating mode.
- Builds systems that eliminate recurring work (campaign ops, lead routing, reporting).
- Reasons from first principles: rebuilds a leaky funnel rather than spending more to scale it.
- Sets strategy and direction for a multi-team function and translates company goals into clear direction for the teams below.
- Develops and holds a team of managers and ICs accountable; owns results, hiring, and the bar for the function.
- Owns a budget and allocates it to the highest-leverage bets.
- Turns pipeline and revenue data into a clear, honest narrative for executives and the board.
- Owns the full revenue funnel cross-functionally (Sales, Product, RevOps).
Preferred Qualifications
- 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing.
- Has scaled marketing for a developer-first / API / technical B2B product.
- Has driven pipeline and revenue in both product-led and sales-led environments.
- Has built or owned an AI-native marketing workflow or system before.
- Fluency with a modern revenue-marketing and analytics stack (marketing automation, attribution, intent/ABM tooling).
Skills
Demand Generation, Revenue Marketing, B2B Saas Marketing, Pipeline Optimization, Marketing Automation, Attribution Modeling, Abm Tooling, AI Workflows, Analytics Stack, Budget Management
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