VP of Demand Generation

Responsibilities

• Define and lead global demand generation strategy across the U.S. and EMEA.
• Set priorities, focus on highest-impact growth levers, and align marketing to revenue goals.
• Serve as strategic partner to the CMO and executive team on growth decisions.
• Lead, coach, and empower a high-performing marketing team with a data-driven approach.
• Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
• Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
• Ensure alignment between global strategy and U.S. market execution, incorporating customer and market insights.
• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound, outbound, paid media, lifecycle, and partner channels.
• Unlock growth opportunities in paid search, paid social, video, and conversion optimization.
• Drive structured experimentation across audiences, creative, and funnel stages.
• Partner with SDR and AE leadership for pipeline quality, messaging alignment, and lead handoff.
• Ensure marketing operations excellence including data integrity, attribution, automation, and reporting.
• Establish KPIs across the funnel and drive accountability through analysis and experimentation.
• Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with ROI discipline.
• Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.

Requirements

• 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.
• Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.
• Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support.
• Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI.
• Experience partnering closely with Sales leadership to drive revenue outcomes.
• Modern, strategic thinker who empowers teams rather than over-indexing on tactics.
• Executive presence and ability to operate as a trusted partner to the CEO.
• Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus.

Compensation

• $200k-$250k + bonus + equity