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VapiVapiSan Francisco, CA

Director of Demand Generation

Leads demand generation to build scalable marketing engine, accelerating revenue and enterprise pipeline in voice AI. Requires 8+ years marketing experience, 4+ in leadership, expertise in ABX, HubSpot, Salesforce, and AI-driven GTM for developer audiences.

200k – 220k/yr
Hybrid8+ YOEGrowth Marketing

About the role

What You’ll Do

30 Day

  • Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
  • Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
  • Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
  • Identify immediate pipeline acceleration opportunities.

60 Day

  • Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
  • Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
  • Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
  • Begin scaling team structure across digital, content, lifecycle, and events.

90 Day

  • Deliver measurable pipeline growth aligned to quarterly revenue targets.
  • Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
  • Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
  • Establish marketing as a predictable, data-driven revenue engine.

Who You Are

  • Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
  • 8+ years of progressive marketing experience with at least 4 years in senior leadership roles.
  • Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
  • Experience marketing to developer platforms, API-first companies, or technical audiences.
  • Strong executive presence with experience presenting to C-suite and board-level stakeholders.
  • Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
  • Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
  • Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
  • Proven team builder who develops high-performing, performance-oriented marketing teams.

Skills

HubSpotSalesforceAbxAttribution ModelingDigital MarketingAi Gtm ToolsClay WorkflowsMarketing AutomationFunnel AnalyticsPipeline Management

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