Senior Design Manager - Growth
Leads and develops a Growth Design team spanning conversion, activation, and virality while partnering with Product and Engineering to drive customer adoption and measurable business outcomes. Requires strong product and visual judgment, experimentation expertise, and experience coaching senior designers.
About the job
Responsibilities
- Lead and develop designers across Conversion, Activation, and Virality.
- Partner with Product and Engineering leadership to shape Growth strategy and identify high-leverage opportunities.
- Use experimentation, customer insight, and business results to guide product decisions.
- Raise the quality bar across public web, conversion, activation, virality, and customer experiences.
- Create clarity in ambiguous problem spaces and define where design can have the greatest impact.
- Build scalable Growth Design systems and operating practices while preserving creativity and judgment.
- Grow the team thoughtfully and maintain a high hiring bar.
Requirements
- Experience leading and developing high-performing product or growth designers.
- Experience coaching senior designers through ambiguous, consequential work.
- Track record of using design to drive measurable business outcomes.
- Understanding of experimentation and growth mechanics without sacrificing customer experience.
- Strong design thinking, visual judgment, and product judgment.
- Ability to move between strategic partnership, critique, organizational leadership, and hands-on work.
- Strong people-development, feedback, and coaching skills.
- Customer-centered approach to understanding behavior and identifying growth opportunities.
- Ability to operate independently in a fast-moving, ambiguous environment.
Nice-to-haves
- Background in product design, growth design, consumer products, commerce, or similarly outcome-oriented environments.
Compensation
- US employees: $228,700–$285,900 USD base salary.
- Canadian employees: $216,200–$270,200 CAD base salary.
- Total rewards include base salary, equity, and benefits.
Skills
Growth Design, Product Design, Design Systems, Experimentation, Conversion Optimization, User Research, Product Strategy, Visual Design, Customer Experience, People Management
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