Program Manager, AI Marketing

What you'll do

• Identify and prioritize AI opportunities: Audit Revenue Marketing workflows to surface high-impact areas where AI and automation can reduce manual work (campaign builds, asset routing, email personalization, QA, reporting). Build a roadmap of initiatives with clear business cases and success criteria.
• Design, build, and ship: Design end-to-end workflows from intake to execution to reporting. Prototype agents and automations using LLM frameworks and low-code platforms, validate them with real users, and own the transition into ongoing operations.
• Drive adoption and enablement: Run training sessions, office hours, and 1:1 enablement so non-technical marketers can confidently use what you build. Document everything (playbooks, SOPs, change logs). Lead change management across teams with varying levels of AI familiarity.
• Measure and optimize: Define KPIs for every initiative (hours saved, cycle-time reduction, campaign velocity, error rate, incremental pipeline). Report regularly. Partner with Data and RevOps to instrument tracking and surface performance insights.
• Govern responsibly: Work with Security, Legal, and IT to ensure AI use across marketing is compliant, brand-safe, and aligned with data privacy requirements.

What you'll bring

• 4–6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS, with direct exposure to GTM systems and data flows (MAP, CRM, analytics, experimentation).
• Hands-on AI and automation experience: Designed, built, and deployed AI-powered workflows or agents in a live GTM environment within the last 18 months (production solutions used by real teams with measurable results; project or prototype experience alone does not qualify).
• Technical proficiency: Comfortable working independently with LLM frameworks (e.g., Claude API, OpenAI), low-code platforms (e.g., Make, Zapier, n8n), prompt design, and integrating AI tools into existing marketing stacks without engineering support. Sufficient Python proficiency to read, modify, and debug scripts, API calls, and data transformations.
• Deep MAP and CRM fluency: Worked inside a marketing automation platform (Marketo, HubSpot, or equivalent) and CRM (Salesforce preferred) with understanding of data flows, routing logic, and integration dependencies.
• Proven change management: Successfully enabled non-technical stakeholders to adopt new tools or workflows, with examples of driving adoption across teams with different learning curves and resistance.
• Strong communication: Translate complex technical concepts into clear, outcome-oriented language for executive and practitioner audiences; translate vague marketing pain points into precise workflow specifications.
• Program management: Track record of scoping, prioritizing, and delivering complex cross-functional initiatives with clear milestones, owners, and outcomes.

Preferred Qualifications

• Experience with agentic orchestration platforms or AI-native marketing tools.
• Direct experience running campaigns across email, paid, events, and web.
• Background in cybersecurity, GRC, or adjacent enterprise B2B categories.
• Experience in a high-growth SaaS environment where AI and automation were central to GTM execution.