Market Research Manager
Leads qualitative and quantitative market research in healthcare, translating customer, market, and competitive data into recommendations for product, marketing, and growth strategy. Requires five years of healthcare market research experience, advanced analytics, strong presentation skills, and proficiency with Excel, PowerPoint, Power BI, and AI solutions.
About the job
Responsibilities
- Lead the design, implementation, and analysis of market research studies using qualitative and quantitative methods, including surveys, interviews, and focus groups.
- Promote the voice of the customer and strengthen primary research capabilities across the organization.
- Develop and refine research methodologies and best practices.
- Collect, organize, and analyze data from interviews, discussions, surveys, industry publications, and disparate data sources.
- Create reports, dashboards, presentations, and actionable recommendations for product, marketing, growth, and customer experience decisions.
- Present findings and recommendations to senior leadership and stakeholders.
- Maintain data accuracy, integrity, confidentiality, and appropriate handling of regulated information.
- Support senior research and insights leaders with background research, survey instruments, discussion guides, and analysis.
- Manage project timelines, research documentation, scheduling, and organized research files.
- Coordinate with external research partners and cross-functional teams.
- Monitor emerging research technologies, methodologies, healthcare trends, and regulatory developments.
Requirements
- 5 years of hands-on market research experience collecting and analyzing data and presenting findings within the healthcare industry.
- Advanced analytical skills, including statistical modeling and integration of disparate data sources.
- Advanced storytelling and presentation skills, with the ability to explain complex concepts and methodologies clearly.
- Expertise with Excel, PowerPoint, Power BI, and AI solutions.
- Bachelor's or advanced degree in business, mathematics, or the sciences.
- Understanding of conjoint analysis, MaxDiff, price elasticity, concept testing, brand health, brand equity tracking, and related research methods.
- Experience managing complex market research studies.
- Ability to work collaboratively in a fast-paced, results-driven environment.
Nice-to-haves
- Deep understanding of the healthcare sector, including LTPAC, acute care, and/or payer audiences.
- Experience in a SaaS organization.
- Experience with product, brand, advertising, and customer segmentation research methodologies.
Compensation
- CAD 86,000–96,000 annually.
Skills
Market Research, Statistical Modeling, Excel, PowerPoint, Power BI, Artificial Intelligence, Conjoint Analysis, Maxdiff, Price Elasticity, Concept Testing, Brand Health Tracking, Brand Equity Tracking, Data Analysis, Survey Design, Focus Groups
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