Senior Account Based Marketing Manager

Responsibilities

• Develop and execute integrated 1:1, 1:few, and 1:many ABM programs for priority accounts.
• Design personalized campaigns and account plays using content, digital advertising, direct mail, events, executive engagement, landing pages, and coordinated Sales outreach.
• Tailor messaging, offers, content, and experiences using account fit, product usage, intent, engagement, industry context, and buyer insights.
• Partner with Sales to prioritize accounts and stakeholders, map buying groups, align investment criteria, and coordinate outreach tied to pipeline creation, deal progression, and account expansion.
• Form campaign hypotheses, run tests, analyze engagement and pipeline results, and optimize targeting, messaging, personalization, channels, and investment.
• Apply approved AI tools to account research, campaign development, personalization, analysis, and decision-making while validating outputs and mitigating risks.
• Turn successful campaigns into repeatable frameworks, templates, measurement approaches, and playbooks.

Requirements

• 6+ years of overall professional experience.
• 4+ years of B2B marketing experience, including at least 2 years executing ABM programs for enterprise or high-value accounts.
• Experience independently owning ABM programs in complex B2B environments with multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes.
• Experience launching coordinated campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach.
• Excellent writing and editing skills, including account- and audience-specific landing pages, emails, ads, campaign messaging, and Sales-facing assets.
• Strong analytical ability using account, campaign, intent, engagement, and pipeline data to prioritize action and recommend changes.
• Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute revenue-focused programs.
• Experience forming hypotheses, running structured tests, applying learnings, and using generative AI in marketing workflows with rigorous validation and data protection.

Nice-to-haves

• Experience supporting AI, collaboration, or productivity products.
• Experience with product usage, intent, propensity, engagement, or other signal-based targeting.
• Experience using AI tools for account research, messaging, personalization, campaign development, or performance analysis.
• Experience managing multiple campaigns and shifting priorities in a high-velocity environment.
• Experience supporting product-led-to-sales-led growth motions.
• Awareness, judgment, adaptability, connection, and strong communication and collaboration skills.

Compensation

• ATS salary: 126500–192500 USD.
• Compensation ranges listed by U.S. zone: Zone 2: $142,300–$192,500 USD; Zone 3: $126,500–$171,100 USD.