Vice President, Demand Generation

Responsibilities

Pipeline and Revenue Accountability

• Own the global demand-generation strategy and marketing-sourced and marketing-influenced pipeline targets.
• Build a repeatable, forecastable pipeline model across regions and segments.
• Own the demand-generation budget and return on investment.

AI-Native Demand Engine

• Deploy agentic workflows to research accounts, personalize outreach, sequence follow-up, and book qualified meetings.
• Own generative engine optimization and AI engine optimization (GEO/AEO) across ChatGPT, Perplexity, Copilot, and AI search.
• Build a signal-to-pipeline system using intent, funding, hiring, leadership changes, and product-usage signals.

Enterprise ABM and Account Engagement

• Lead enterprise account-based marketing for priority ideal customer profiles in partnership with regional sales teams.
• Design buying-committee engagement and personalized account journeys.
• Own intent and orchestration strategy in 6sense or an equivalent platform.

Digital Demand and Conversion

• Scale demand generation across paid search, paid social, programmatic, content syndication, and demand-generation webinars.
• Improve website and funnel conversion through experimentation, personalization, calls-to-action, and continuous testing.
• Partner with brand and communications teams to use thought-leadership content for demand generation.

Marketing Technology and Operations

• Manage the marketing operations and analytics team.
• Own the marketing technology stack, including HubSpot or an equivalent, BigMarker or an equivalent, 6sense or an equivalent, data enrichment, and ABM platforms.
• Establish best practices for workflows, lead scoring, lifecycle management, nurture, reporting, and data quality.

Leadership and Executive Communication

• Lead the regional lead-development team and establish qualification standards, playbooks, and sales handoffs.
• Set the operating rhythm with Sales, Product Marketing, Field Marketing, Brand, Web, and Revenue Operations.
• Provide executives with dashboards, attribution, forecasts, and actionable demand narratives.
• Prepare and present executive leadership team and board materials.
• Report marketing-spend returns to Finance.

Success Measures

• Marketing-sourced and marketing-influenced pipeline and resulting revenue.
• Pipeline velocity, funnel conversion, and cost per opportunity.
• Engagement and coverage across priority accounts and buying committees.
• Adoption and measurable impact of AI-native demand motions.
• Website and lifecycle conversion improvement.
• A scalable global demand function and high-performing team.

Requirements

• 15+ years of experience in enterprise B2B SaaS or cybersecurity marketing.
• 5+ years leading demand generation at scale with direct pipeline accountability.
• Proven record of owning and achieving a pipeline target with shared revenue accountability with Sales.
• Demonstrated expertise applying AI to demand generation, including agentic and AI-SDR platforms, GEO/AEO, AI-assisted content, and campaign operations.
• Deep enterprise ABM experience and fluency with intent platforms such as 6sense.
• Expertise in digital demand generation across paid search, paid social, and programmatic channels.
• Expert ownership of HubSpot or an equivalent marketing automation platform and the broader marketing technology stack.
• Experience leading a regional lead-development function with a pipeline target.
• Strong analytical skills covering attribution, forecasting, and pipeline mathematics.
• Executive presence and experience presenting to boards.
• Experience building and leading teams and establishing functions from the ground up.

Leadership Profile

• Nimble, results-oriented builder who applies rigor to lead generation.
• Strong collaborator who builds effective cross-functional relationships and teams.
• Comfortable working in a fast-paced, demanding environment and driving immediate results.

Compensation and Benefits

• Full-time, non-Sales US employees are eligible for annual discretionary bonuses funded based on prior-year company performance.
• RSA offers eligible US employees a comprehensive benefits package.