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RipplingRipplingSan Francisco, CA

Senior Content Marketing Manager, Global Products (Hybrid based in SF or NYC)

Leads content strategy and creation for Rippling's Global Products suite, turning HR insights into whitepapers, videos, social content, and webinars to drive awareness and pipeline. Requires exceptional writing, video expertise, experimental mindset, and metric-driven iteration.

Salary not listed
HybridContent Marketing

About the role

What you will do

  • Become an expert on Global HR leaders: Immerse yourself in this community, both online and IRL, to uncover insights, pain points, and hooks.
  • Turn complex topics into compelling stories: Take dry, complex topics (like global compliance) and transform them into magnetic hooks and fun, compelling stories that people actually want to consume.
  • Create and pen “classic” B2B tentpole assets: Write and produce high-quality reports, whitepapers, and launch assets.
  • Scale video: Rapidly ship and test new formats like a video series, podcasts, social-first content, and webinars.
  • Own the Global content roadmap: Set the narrative, strategy, and content roadmap that drives awareness and pipeline.

What you will need

  • Experimental mindset + scrappy execution: You move fast and prototype often. You know the B2B playbook, and you’re also willing to push beyond it.
  • Exceptional writing and storytelling: You are a clear writer who can craft everything from an engaging blog post to a whitepaper covering a complex topic.
  • A creator’s track record: Proven success building an audience whether via a YouTube channel, a viral newsletter, or a significant social following.
  • A "spike" in video: Deep experience storyboarding, scripting, and delivering on-camera content. You know how to make a B2B video feel premium and engaging.
  • Metric obsession: You have a "nose" for what will go viral, but you back it up by obsessing over data and constantly iterating to improve performance.
  • A distinctive voice: You bring energy, clarity, and taste and know how to push beyond standard B2B without losing credibility.

Skills

Content MarketingWhitepapersVideo ProductionStorytellingB2B MarketingSocial Media ContentPodcastsWebinarsContent StrategyData Analysis

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