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KongKongAustin, TX

Senior Social Media Specialist

Own and create daily social media content for Kong's brand and executives across LinkedIn and X. Develop formats, ghostwrite for leadership, experiment with high-performing posts and short-form video while learning the technical API/AI product. Requires proven social media creation skills, strong instincts for internet culture, and end-to-end ownership.

78k – 111k
On-site1+ YOEContent Marketing

About the role

Responsibilities

  • Write daily content across LinkedIn and Twitter/X for both the Kong brand and executives
  • Develop recurring content formats, narratives, and POVs that build long-term audience equity
  • Turn product launches, customer stories, internet moments, and internal thinking into high-performing posts
  • Ghostwrite posts, threads, launch copy, and reactive commentary for leadership
  • Help kickstart short-form video strategy
  • Work closely with Product Marketing to sharpen messaging and positioning
  • Study competitors to differentiate our approach
  • Maintain a fast feedback loop around performance; experiment constantly with tone, format, visuals, and distribution
  • Help build internal culture by encouraging and enabling employees to show up on social

Requirements

  • 1-5 years creating content on social media; emphasis on proof of skill and obsession with the craft over exact years
  • Strong instincts for internet humor, timing, and attention
  • Comfortable owning channels end-to-end with minimal hand-holding
  • Able to create content yourself: write, shoot, and ship posts (not just plan or strategize)
  • Able to adapt writing voice to match target audience
  • Willing to learn a technical product and audience (no B2B or technical background required)

Nice-to-Haves

  • Experience with photography, videography, or basic design skills (amateur level is a plus)
  • Familiarity with influencer marketing
  • Have built your own audience and are comfortable being visible online

Skills

Social Media Content CreationLinkedInTwitterContent StrategyShort-Form VideoGhostwritingProduct Marketing CollaborationAudience EngagementCompetitor AnalysisPhotographyVideographyInfluencer Marketing

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