Senior Content Associate, Lifecycle Marketing

Responsibilities

• Produce lifecycle and customer marketing content in close collaboration with product marketing, CRM, social, design, comms, and compliance. Campaigns driven by specific audience segments and products.
• Develop content at scale, bringing brand voice, editorial judgment, and compliance awareness to every output, while using AI as a force multiplier.
• Build scalable systems (copy banks, variant libraries, templates) that improve speed and consistency.
• Write editorial and social content for owned channels, structured for AEO/GEO citability.
• Contribute to the evolution of AI workflows, flagging where custom agents, tools, and processes can be improved and building new solutions.

Requirements

• 3+ years of experience in content marketing, lifecycle marketing, or editorial.
• Degree in marketing, PR, English, finance, or a related field.
• Strong editorial instincts: understand nuances of language, pick up brand voice, flex it for different audiences.
• Work is compelling and compliant; comfortable working within a regulated industry.
• Cross-functional thinking: marketer, brand strategist, writer, and editor.
• Fluency with AI writing tools and opinions about when they help or don’t.
• Working knowledge of AEO/GEO: early adopter of LLM discoverability, comfortable reviewing analytics and writing with performance in mind.
• Drive: handle multiple projects and see them forward in collaboration with partners.
• Experience in or passion for financial services: understand personal finance products and make them accessible.

Nice-to-Haves

• Experience building scalable content systems (copy banks, variant libraries, templates).

Compensation & Benefits

• New York City base salary range: $94,500 - $110,000.
• Eligible for variable compensation in the form of a company incentive bonus.
• Medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; EAP; transit benefits; FSA and HSA options.
• Equity for all employees, including new hire and refresher grants.
• Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in sixth year.
• Company-paid professional coaching for all employees.
• Day-one 401(k) match plus matching on qualified student loan payments.