Senior Manager, B2B Social Media

Responsibilities

Own Bilt's B2B Social Presence

• Manage and grow Bilt's Twitter and LinkedIn channels with a focus on B2B audiences: property owners, operators, partners, and industry stakeholders
• Develop and execute a content strategy that positions Bilt as an innovative, forward-thinking force in the rewards, real estate, and fintech space
• Create and publish content across formats - written posts, threads, short-form video, graphics - that reflects Bilt's unique voice and POV
• React to and comment on relevant news, industry trends, and cultural moments in a way that reinforces Bilt's narrative
• Amplify product launches, announcements, and milestones to maximize reach and impact with B2B audiences
• Maintain a content calendar and publishing cadence across platforms, balancing planned content with timely, reactive moments

Content Creation and Production

• Write and edit high-quality content across formats: short-form posts, long-form LinkedIn articles, video scripts, captions, and more
• Oversee or produce short-form video content for social, including coordinating shoots, directing on-screen talent, and managing post-production for social formats
• Maintain a consistent, compelling brand voice across all content that feels human, confident, and ahead of the curve
• Partner cross-functionally with marketing, product, comms, and design to ensure social content aligns with broader company moments and campaigns

Drive Executive Thought Leadership

• Manage social channels for select senior leaders, including drafting posts, responding to comments, and actively engaging in relevant conversations on their behalf
• Develop and maintain a thought leadership strategy that reflects our authentic voice while pushing Bilt's broader narrative forward
• Join internal meetings, events, and offsites to capture content - filming, identifying moments, and ensuring there's always a pipeline of material to work with
• Build and manage content calendars, coordinating closely with schedules and key business moments
• Identify commentary opportunities - product announcements, industry reports, news cycles - where executive voices can add timely perspective

Requirements

• 5–7 years of experience in social media, content strategy, or thought leadership, ideally at a high-growth startup, fintech, or consumer brand where you were setting the agenda, not following one
• Very online: Twitter and LinkedIn are tabs you never close; understand the culture of each platform natively and know how to build an audience
• News obsessive - read widely across tech, finance, policy, and culture with sharp instincts for reactive content
• Deep fluency in AI and emerging technology
• Strong, versatile writer who can shift between brand voice and executive voice without losing what makes either one compelling
• Highly organized with the ability to juggle multiple content calendars, stakeholders, and competing deadlines

Nice-to-Haves

• Experience at high-growth startup, fintech, or consumer brand
• Experience setting social agenda rather than following trends

Compensation & Benefits

• Salary range: $100,000 - $130,000
• Eligible for equity and annual performance-based bonus
• Medical Insurance (subsidized plans including free HDHP with HSA contribution)
• Wellness Benefits: One Medical Membership, Wellhub (Gympass), family planning programs
• 401k plan with match
• Commuter FSAs
• UNLIMITED PTO
• Exclusive Employee-only Bilt Points
• Team Events