Senior Social Media Manager

Responsibilities

• Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals.
• Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach.
• Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work.
• Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach.
• Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate.
• Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations.
• Partner with Paid Media so organic and paid social are aligned and amplify each other.
• Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team.
• Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team.

Requirements

• 4–6 years of social media experience, ideally at a B2B SaaS company.
• A clear perspective on what great organic social looks like — you have examples you're proud of and can explain the thinking behind them.
• Sharp LinkedIn instincts — you understand how the algorithm works, what gets business buyers to stop scrolling, and how to build a company presence that doesn't feel like a press release.
• Platform fluency across Instagram, TikTok, and YouTube — you understand what performs on each, how the algorithms differ, and you have a point of view on which platforms are worth our time and why.
• Data fluency — you pull your own numbers, interpret what they mean, and present them in a way that's useful to stakeholders.
• Proactive communication style — partners know what social is doing for their campaigns without having to ask.
• Strong copywriting skills — you make dry B2B topics interesting without being gimmicky.
• Design and video capabilities — you can shoot, edit, and produce short-form video and graphics, and know how to work within a brand system without needing hand-holding.
• A productivity-first approach to AI — you use it to move faster on the work behind the content (research, briefing, reporting), but your content needs to feel genuinely human.
• Experience building or managing executive content and influencer programs, including how to make both feel authentic.

Nice-to-Haves

• Proficiency in Sprout Social, Asana, Figma, and video editing tools.