Performance Marketing Manager

Responsibilities

In-Platform Campaign Execution & Agency Management

• Build, launch, and manage campaigns directly in Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, including audience setup, bid strategy, budget pacing, and creative rotation.
• Own the day-to-day relationship with the performance marketing agency across Meta, TikTok, Google, LinkedIn, and emerging channels.
• Execute demand-generation budget allocation, in-flight reallocations, and quarterly planning using CPA benchmarks, pipeline projections, and agency fee accounting.
• Run a cross-channel test-and-learn roadmap, deciding what to scale, stop, and test next.
• Build data-backed incremental investment cases using LTV:CAC by vertical and market.
• Serve as the day-to-day point of contact for sales leadership on demand-generation performance.

Campaign Oversight & Operational Excellence

• Set UTM governance standards and oversee tracking infrastructure across active campaigns.
• Own conversion tracking setup and optimization, including pixel configuration, conversion-event mapping, and offline conversion imports for opportunities and bookings.
• Direct automated nurture workflows and lead-handoff processes with Marketing Operations.
• Oversee landing-page and form strategy across paid channels.
• Guide event-to-lead strategy, including paid-media support for field events and event-lead capture and nurturing.

Platform & Billing Management

• Manage billing across Meta, Google, TikTok, LinkedIn, and ChatGPT advertising platforms.
• Reconcile platform spend against invoiced agency costs and flag discrepancies.
• Maintain account access and platform health across paid channels.

Performance Reporting & Insights

• Build the monthly marketing performance narrative using GA4, Salesforce, Snowflake, and Looker.
• Build and maintain paid-media dashboards in Looker Studio.
• Partner with RevOps and analytics to resolve attribution and data-integrity issues.
• Track lead quality and downstream signals, including no-show rate and booking-to-opportunity conversion, and translate findings into channel and budget decisions.

Requirements

• 4–6 years of hands-on performance marketing experience.
• At least 3 years personally building and managing paid-media campaigns in-platform across multiple channels.
• Hands-on campaign management experience in at least two of Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Demonstrated paid-media impact on pipeline, including measurable CAC improvement or conversion-rate gains.
• Ability to build LTV:CAC models, construct incremental budget cases, and present performance narratives to senior leadership.
• Strong written and verbal communication skills.
• Experience working cross-functionally with RevOps, sales, brand, and data teams.
• Bachelor's degree in Marketing, Business, Communications, Economics, or a related field preferred; MBA is a plus.
• Ability to work in the Boston, MA office at least 2 days per week.

Compensation & Benefits

• Salary range: $102,000–$126,000.
• Some roles may be eligible for a commission plan or bonus incentive.
• All employees receive equity in the form of stock options.
• Full-time employees are eligible for health and medical benefits, flexible spending accounts, flexible paid time off, and a Total Rewards plan.