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NovigNovigNew York, NY

Performance Marketing Manager, Display & CTV

Performance Marketing Manager responsible for building, launching, and optimizing Display and CTV campaigns at Novig, a sports prediction market platform. Owns end-to-end tracking, signal quality, experimentation, and growth levers to acquire new users.

100k – 130k/yr
On-site5+ YOEPerformance Marketing

About the role

Responsibilities

  • Build, launch, and scale Display and CTV campaigns hands-on
  • Own tracking end-to-end: implement and QA conversion events, configure CAPI and server-side integrations, troubleshoot attribution or data discrepancies
  • Optimize performance in real time using MMP data
  • Design structured A/B tests, iterate relentlessly, scale what works and kill what doesn’t
  • Improve signal quality: enhance event coverage, clean up tracking, ensure platforms receive high-quality conversion data
  • Manage conversion optimization across platforms: bidding strategies, attribution models, optimization windows, and learning phases
  • Use campaign structure, creative testing velocity, event prioritization, and signal quality as levers to unlock scale

Requirements

  • Live inside Display and CTV ad platforms; comfortable hands-on-keyboard launching campaigns, reviewing MMP data, and optimizing in real time
  • Execution-focused: build, launch, and scale campaigns yourself, move quickly, iterate constantly, let performance data guide decisions
  • Technical ownership of tracking and integrations
  • Obsession with signal density and data quality
  • Deep understanding of conversion optimization across platforms
  • Experimentation mindset with ability to design tests that produce real signal
  • Think like a growth engineer

Nice-to-Haves

  • Experience in sports, prediction markets, or high-growth consumer apps
  • Familiarity with live sports seasonality and event-driven campaigns

Compensation & Benefits

  • Base salary: $100k – $130k, benchmarked at top-tier tech companies
  • Meaningful equity for every employee
  • 100% health premiums covered
  • 99% dental & vision covered
  • 401(k) with 4% company match
  • HSA + $1,080 annual company contribution
  • $50/monthly company contribution to employee transit
  • $27/day lunch stipend and $35/day dinner stipend when working from NYC office

Skills

display advertisingctv advertisingmmpcapiserver-side trackingconversion optimizationA/B Testingattribution modelsbidding strategiessignal quality optimization
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