Performance Marketing Manager responsible for building, launching, and optimizing Display and CTV campaigns at Novig, a sports prediction market platform. Owns end-to-end tracking, signal quality, experimentation, and growth levers to acquire new users.
100k – 130k/yr
On-site5+ YOEPerformance Marketing
About the role
Responsibilities
Build, launch, and scale Display and CTV campaigns hands-on
Own tracking end-to-end: implement and QA conversion events, configure CAPI and server-side integrations, troubleshoot attribution or data discrepancies
Optimize performance in real time using MMP data
Design structured A/B tests, iterate relentlessly, scale what works and kill what doesn’t
Improve signal quality: enhance event coverage, clean up tracking, ensure platforms receive high-quality conversion data
Manage conversion optimization across platforms: bidding strategies, attribution models, optimization windows, and learning phases
Use campaign structure, creative testing velocity, event prioritization, and signal quality as levers to unlock scale
Requirements
Live inside Display and CTV ad platforms; comfortable hands-on-keyboard launching campaigns, reviewing MMP data, and optimizing in real time
Execution-focused: build, launch, and scale campaigns yourself, move quickly, iterate constantly, let performance data guide decisions
Technical ownership of tracking and integrations
Obsession with signal density and data quality
Deep understanding of conversion optimization across platforms
Experimentation mindset with ability to design tests that produce real signal
Think like a growth engineer
Nice-to-Haves
Experience in sports, prediction markets, or high-growth consumer apps
Familiarity with live sports seasonality and event-driven campaigns
Compensation & Benefits
Base salary: $100k – $130k, benchmarked at top-tier tech companies
Meaningful equity for every employee
100% health premiums covered
99% dental & vision covered
401(k) with 4% company match
HSA + $1,080 annual company contribution
$50/monthly company contribution to employee transit
$27/day lunch stipend and $35/day dinner stipend when working from NYC office
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