Product Communications Manager, OSS
Own external communications and storytelling for Vercel's product launches across the Agent Stack, Core Platform, and tools like v0. Oversee OSS communications with focus on Next.js and other frameworks, building narratives, content, and community programs that resonate with developers. Requires 6-8 years in comms/PR/product marketing for technical products plus strong technical translation skills.
About the job
Product Launch Strategy
- Own external comms for product announcements and updates across the Agent Stack (AI SDK, AI Gateway, Workflow, Sandbox, Connect, Chat SDK, eve) and Core Platform (Security, CDN, Fluid Compute, Observability, CI/CD), as well as v0, Vercel Agent, Vercel Plugin, and Domains.
- Drive awareness, consideration, and thought leadership for each area.
OSS Portfolio Oversight
- Oversee communications for Vercel's open source frameworks, with a concentration on Next.js.
- Tailor approach to the maturity and audience of each project (including Nitro, Nuxt Labs, shadcn/ui, Svelte, Better Auth, Turbopack, and Python ecosystem investments).
- Maintain a voice that feels native to developer communities.
Narrative & Positioning
- Build thought leadership narratives around how Vercel's products fit together and where they sit in the broader infrastructure and framework landscape.
Owned & Social Content
- Develop owned content, social content, and campaigns in partnership with Content Engineering.
- Engage both commercial and developer audiences.
Community Support
- Stay close to the pulse of the open source community.
- Proactively support by amplifying contributors, responding to moments, or spotting stories.
Community Programming
- Partner with DX Engineering's community team on programming, conference participation, and activations.
- Put Vercel's product and OSS work in front of the right audiences.
Executive & Maintainer Thought Leadership
- Build public thought leadership profiles of Vercel's product and engineering leadership.
- Elevate stories of open source maintainers behind key projects.
Requirements
- 6-8 years of experience in communications, PR, or product marketing with direct exposure to developer tools, infrastructure, or technical products.
- Strong writer and storyteller who can translate technical work (product or open source) into resonant narratives for developers and the market without oversimplifying or overselling.
- Comfortable working directly with engineers, PMs, and technical leadership; skilled at pulling stories from non-storytellers.
- Experience managing multi-channel, cross-functional programs with instinct for what performs with developer audiences.
- Self-directed and comfortable owning a program end-to-end in a fast-moving environment.
Nice-to-Haves
- Familiarity with the frontend/JavaScript ecosystem (Next.js, frameworks, runtimes, and adjacent tooling).
- Genuine fluency in open source culture; understand what motivates maintainers and contributors.
- Have contributed to or been active in an open source community as a maintainer, contributor, or engaged participant.
- Interest in and proficiency with using agents in your workflow.
Compensation & Benefits
- San Francisco, CA base pay range: $152,000 - $209,000. Actual salary based on job-related skills, experience, and location.
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Mentorship, events for network and skills building.
- Flexible Time Off.
- Gear provided for role; WFH budget to outfit space.
Skills
Developer Tools, Infrastructure, Technical Products, Open Source, Next.js, Javascript Ecosystem, Product Marketing, Pr, Content Development, Thought Leadership, Community Management, Narrative Building
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