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SourcegraphSourcegraphUnited States

Senior Product Marketing Manager [IC4]

Senior Product Marketing Manager responsible for translating Sourcegraph's technical AI and code intelligence capabilities into market narratives, leading product launches, sales enablement, and integrated campaigns to drive pipeline and revenue for enterprise developer tools.

72k – 180k/yr
Remote5+ YOEProduct Marketing

About the role

Responsibilities

  • Translate deep technical capabilities into clear market narratives
  • Turn product direction into successful launches
  • Ensure go-to-market alignment, credibility, and effectiveness
  • Own end-to-end technical product marketing for core Search technology (Deep Search, Code Search, MCP, APIs for agents, Agentic Batch Changes)
  • Drive thought leadership, product leadership, and market leadership
  • Partner with GTM, EPD, Demand Gen, and DevRel teams
  • Build messaging frameworks
  • Lead product releases and launches
  • Create and deliver sales enablement assets
  • Establish operating rhythms with cross-functional teams
  • Make product launches repeatable and predictable
  • Drive initiatives that influence pipeline generation and deal velocity
  • Deliver integrated campaigns (webinars, videos, web content, events)
  • Translate customer feedback into messaging, positioning, and product direction
  • Attribute marketing activities to revenue impact
  • Shape GTM strategy

Requirements

  • 5+ years of work experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting
  • Strong familiarity with developer tools and modern developer workflows, with a deep interest in AI-driven software development
  • Proven ownership of end-to-end technical product launches, spanning positioning, field enablement, and launch execution
  • Demonstrated ability to partner closely with technical teams to define differentiation and translate into clear, credible, and memorable stories
  • Experience supporting enterprise sales motions and navigating complex buying cycles
  • Strong sales enablement skills, building and maintaining high-impact collateral
  • Experience delivering integrated campaigns with Demand Generation, Field Marketing, and DevRel
  • Customer-first mindset
  • Strong technical aptitude and understanding of how modern software is built, shipped, and adopted
  • Bias toward action and excellent written, verbal, and presentation skills

Nice-to-Haves

  • Background in software engineering or software development
  • Experience with account-based marketing (ABM) in enterprise or strategic account motions

Compensation & Benefits

Target compensation is based on IC4 pay band by zone (base + equity + benefits):

  • Zone 1: $180,000
  • Zone 2: $144,000
  • Zone 3: $108,000
  • Zone 4: $72,000 Salary determined by level, skills, experience, qualifications, and location zone. Includes equity and generous perks & benefits.

Skills

Product Marketingdeveloper marketingtechnical marketingmessaging frameworksProduct LaunchesSales EnablementDemand GenerationdevrelEnterprise SalesDeveloper Toolsai-driven developmentPositioningAccount-Based Marketing

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