Growth Lead

What You'll Do

• Architect and own the GlossGenius website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance.
• Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation, restructuring how the team produces and optimizes web experiences.
• Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel, translating results into decisions and strategy adjustments.
• Shape how GlossGenius tells its story through the website, crafting narratives that resonate with service business owners and move them from first visit to activated customer.
• Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing to keep every initiative in the roadmap moving.

What We're Looking For

• 5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives; experience serving service-based SMB customers is a plus.
• Already rewired a growth or marketing motion with AI, building systems that changed how the function operates and hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation.
• Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed.
• Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action.
• Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts.
• Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow.
• Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer.

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment.
• Flexible PTO.
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends.
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources.
• Annual stipend for professional development and continued learning.
• High performers at 5 years receive a generous stipend to use however you recharge best.
• 401k benefit: employees are eligible to contribute starting day 1 of employment.
• Dependent Care FSA.
• Paid parental leave.
• Fertility and adoption benefits via Carrot and Kindbody.

The base salary for this role is between $145,000–$170,000 + equity + benefits.