Growth Marketing Lead, Finance

What you will do

• Own ambitious pipeline targets for New Logo Sales (NLS) acquisition across all top-of-funnel channels. Set the strategy, allocate the budget, and own the number.
• Direct and run paid acquisition hands-on—search, social, display, ABM—optimizing for pipeline quality and CAC efficiency.
• Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts.
• Build and scale owned acquisition engines—email/lifecycle, SEO, content, webinars, community, and referral programs.
• Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners.
• Deploy a multi-million dollar budget across online and offline channels, maximizing pipeline ROI.
• Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops.
• Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale.

What you will need

• 6-8+ years of growth marketing experience with demonstrated ownership across multiple channels—paid, owned, AND outbound/SDR enablement.
• Personally built and scaled multi-channel acquisition programs that drove measurable pipeline.
• Hands-on experience shaping SDR outbound strategy—messaging, sequencing, ICP definition, channel selection. Able to write sequences that convert.
• Strong experimentation DNA. Run high volumes of tests with statistical rigor and identify high-leverage bets quickly.
• Analytical and technical—comfortable in SQL, BI tools, and marketing automation. Build your own dashboards.
• Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes.
• Incredible writing skills—you can write ads, emails, and outbound copy that convert.
• Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments.
• Strong ownership mentality; take maximum accountability for performance and communicate performance drivers to cross-functional teams and execs.