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TalkiatryTalkiatryNew York, NY

Senior Lifecycle Marketing Manager | New York, NY

Own lifecycle marketing performance across patient onboarding, activation, and retention. Design experiments, leverage SQL and AI/ML capabilities, and drive measurable improvements in intake, activation, and engagement rates.

145k – 185k
Hybrid5+ YOEGrowth Marketing

About the role

Responsibilities

  • Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels, building experimentation roadmaps tied to lifecycle KPIs
  • Analyze funnel performance to identify gaps, diagnose segment and state-level variation, and translate findings into prioritized, data-backed improvements
  • Actively test and evaluate AI-powered capabilities within the lifecycle stack including send-time optimization, predictive segmentation, dynamic content, and propensity modeling
  • Partner with Data, Engineering, and Operations to integrate machine learning signals (no-show risk, churn risk, engagement propensity) into lifecycle triggers and journeys
  • Own the analytical layer for lifecycle performance, building, maintaining, and evolving reporting frameworks and dashboards
  • Write SQL queries and partner with Analytics and BI teams to surface actionable insights from patient behavior, funnel performance, and experiment results
  • Define success metrics, ensure proper instrumentation, and hold experiments to an incrementality bar
  • Diagnose state-level and segment-level performance variation
  • Lead through influence across Product, Operations, Marketing Operations, Data Engineering, and Creative
  • Partner with Technical Lifecycle and Marketing Operations to design, instrument, and launch experiments
  • Collaborate with Creative on messaging hypotheses, bringing behavioral data and patient insights to inform content strategy
  • Align with Product and Product Marketing to integrate behavioral and product signals into lifecycle programs

Requirements

  • 5 to 8 or more years of experience in growth, lifecycle, or performance marketing with a track record of driving measurable outcomes
  • Strong SQL proficiency and comfort operating in data warehouses; Snowflake experience preferred
  • Experience designing, measuring, and iterating on structured experiments with clear understanding of incrementality
  • Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation
  • Genuine curiosity about AI and ML applications in lifecycle marketing including predictive modeling, dynamic content, propensity scoring, and intelligent automation
  • Ability to test and form opinions on new tools quickly and separate real lift from noise
  • Strong problem-solving skills and ability to translate complex data into clear, concise business recommendations

Skills

SQLSnowflakeA/B TestingMultivariate TestingCohort AnalysisFunnel AnalysisExperimentationData AnalysisLifecycle MarketingAi/Ml Applications

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