Social Media and Influencer Manager

Responsibilities

• Develop and execute social media strategies across platforms including X, Instagram, Facebook, YouTube, Bluesky, TikTok, and other emerging channels
• Plan, schedule, and publish social media content, supporting seasonal releases, campaigns, live updates, and community initiatives
• Collaborate with marketing, publishing, community, and creative teams to support go-to-market campaigns and events
• Build and maintain relationships with influencers, streamers, content creators, brand ambassadors, and agencies
• Track, analyze, and report on social media and influencer campaign performance
• Create engaging social media content and associated written copy
• Stay up to date with social media trends, updates, and creator programs
• Identify new opportunities that align with Last Epoch’s audience and core values
• Proactively engage with players, cultivate positive relationships, and build brand trust with the community

Requirements

• 4+ years of experience managing large scale social media channels
• Strong understanding of gaming culture, ARPG players and communities, creator platforms, and social media trends
• Experience managing influencer campaigns across multiple platforms
• Prior experience running community based social and influencer campaigns
• Familiarity with social publishing tools (e.g. Hootsuite, Sprout, etc.)
• Strong written communication skills with the ability to adapt to each channel specific audience
• Highly organized with the ability to manage multiple campaigns and priorities with tight deadlines

Nice-to-Haves

• Experience with Twitch Drop campaigns and creator reward programs
• Experience with asset management, video editing, and template management